Shifts in the MBA market

The current recession has had a huge impact on the MBA market from enrolment rates to study plans and course duration. The 2009 QS TopMBA.com Applicant Survey has shed light on various key findings. For example, enrolment in Executive MBA (EMBA) programs has seen a decline. This is an indication that most candidates feel they will have less access to corporate sponsorship – traditionally associated with EMBAs – than ever before.

There has also been a noticeable decrease in interest in two-year programs and increase in one-year programs. This is reflected in the significant decrease in candidates interested in studying in the US, which predominately runs two-year programs, and in light of the recession is much more costly than in comparison to Australia and Europe. The Graduate Management Admission Council (GMAC) Application Trends survey 2009 draws the same observation, “One-year full-time MBA programs reported the strongest application volume. Nearly 7 in 10 indicated growth in the number of applications received.” The GMAC report goes on to point out, “Whereas in 2008 the United States spearheaded the growth in the number of applications to full-time MBA programs, it appears that growth in 2009 was primarily driven by programs located in other world regions across all MBA program types.”

A significant increase in the number of female applicants, up 7% from 2008, represents a visible shift in MBA applicant demographics. Nonetheless, women continue to believe that they will receive lower salaries than their male counterparts after graduating from an MBA program. This seems to be a widely held view according to Diana Middleton , Education Reporter at the Wall Street Journal. She says, “Despite having similar educational backgrounds and experience, female MBA-holders are still not getting the same pay, positions, or promotions as their male colleagues.”

Additional observations from the QS TopMBA.com Applicant Survey show that there is an increase in the number of years of work experience as well as a shift in motivation for embarking on the MBA program. The quality of applicants improved in comparison to previous years, both in the years of work experience and academic qualifications. Applicants, realising possible instability of the job market after graduation, were motivated towards entrepreneurship and self employment.

QS is currently carrying out the 2010 MBA Applicant Survey and it will be interesting to see whether there is a shift in current perceptions or if the 2009 trends will hold.

References
Graduate Management Admission Council. Application Trends Survey (2009)

Middleton, D (2010). Women M.B.A.s Continue to Lag in Pay, Promotions. Wall Street Journal, February 2010

US News extends “World’s Best Universities” to Top 400

US News

US News extends "World's Best Universities"

2009 was the second set of results published by US News & World Report as the “World’s Best Universities” and they have just extended their list to an additional 200 universities. The Top 400 is now featured here – www.usnews.com/sections/education/worlds-best-universities

Academic sign-up finally live…

I have spoken in many rooms to many academics and university heads and have often been asked – how do we get included in the Academic Survey. Until now, our answer has been for them to be lucky enough to both subscribe to one of the databases we use and to be lucky enough to be amongst the sample we draw from them.

Today, we have launched an Academic Sign-up facility where interested faculty members, university leaders and administrators can volunteer to participate. This is available on www.topuniversities.com/academicsurvey. This is not the survey itself, just an opportunity to add yourself to our lists for when we do send the survey out.

Language education at the heart of mobility

An interesting piece on British language education over the weekend, took me completely by surprise http://www.guardian.co.uk/commentisfree/2010/feb/07/anushka-asthana-french-language-education.

I had managed to completely miss the British government abandoning compulsory language education after 14 back in 2002. I know how many languages I would have taken to GCSE had I had the chance to choose, and much like the writer of this piece, I reflect on things wishing I had taken it a little more seriously. I now travel widely and find myself persistently apologizing for my lack of language skills, and everyon I meet, probably most of the readers of this blog are multi-lingual.

There are some deeper problems with British language education also – I was never taught French, in French and is French really the most pertinent language to be the natural second choice, whilst it may be the most helpful for casual trips to our neighbouring country, Spanish would seem more versatile, or Mandarin more business topical.

So with numbers having plummeted we have one more reason why the current and next batch of prospective university students will be even less open (or equipped) to take up international study opportunities.

Politics and higher education – a volatile mix?

I can’t help but have a little admiration for Nicolas Sarkozy. Regardless of whether or not you agree with his positions – he at least seems prepared to actually do something. Not without a little resistance, however. There have been plenty of protests at all levels in response to his education reforms but the latest loosely represents a mutiny by the Grandes Ecoles as reported last month in The Telegraph – http://www.telegraph.co.uk/news/worldnews/europe/france/6941075/Nicolas-Sarkozy-faces-revolt-from-elite-French-colleges.html.

In a nutshell, the Grandes Ecoles are resisting an attempt to force them to take 30 percent to their intake from under-privileged backgrounds. On the one hand, the populist view is that such students are disadvantaged when faced with the extremely challenging entrance exams, on the other that standards will drop if entry requirements are relaxed.

Both views seem valid, but the key battleground may not be at university admissions age but earlier – with a view to driving standards, and aspirations, amongst more diverse students sooner. Or alternatively to focus on diverse entrants to the often expensive preparatory classes rather than the Ecoles themselves which appeared to be Sarkozy’s view just 14 months ago: http://www.javno.com/en-world/sarkozy-tackles-discrimination-in-french-education_215815

Simplicity is a valuable asset

Rankings of anything seem very good at attracting attention, and the simpler they are the more easily and effectively they draw attention. If anyone has ever told a clever joke and then been called upon to explain it you will understand what I am referring to, by the time your audience has understood the joke it has ceased to fulfil its primary purpose – to make people laugh.

There is a great deal of chatter online at the moment – speculation about what newly released rankings might look like, what will be included and what won’t the new THE/Thomson exercise and the CHERPA project through the European Commission are generating particular speculation. The premise on which both of these projects are being discussed is that existing rankings do not fairly measure every aspect of university quality, nor do they recognise the differing nature and structure of different institutions.

Any ranking operated on a global level will be constrained by the quality and quantity of data available and the opinion of its designers and contributors. The worrying trend at the moment is that two underlying assumptions seem to be beginning to resonate throughout this discussion:

  1. There is a “perfect solution” – or at least one that will meet with dramatically higher acceptance than those already put forward, and;
  2. The stakeholders in rankings are like lemmings and will automatically accept the conclusions of one, or the average of all rankings they consider respectable

The CHE is at the opposite end of the scale to Shanghai and QS methodologies – it gathers masses of data from Germany and surrounding countries but doesn’t actually rank institutions or aggregate indicators – their argument, and perhaps it is a valid one, is that it is not for them to decide what represents quality in the mind of the average stakeholder – particularly students. Fair enough but, broadly speaking, the more proscriptive rankings are not making this assertion either. To my knowledge neither Shanghai Jiao Tong nor QS have ever asserted that their results should be used as the only input to important decisions – the responsibility for such decisions remain the responsibility of the individual making them.

The focus of new developments seems to be on working to the needs and demands of the institutions being evaluated, rather than addressing the needs of the people using them. If such a thing is possible, developing a completely fair and even-handed evaluation, only comparing like against like, is going to become exponentially complex, involving tens, perhaps even hundreds of distinct indicators each engineered in deep technical ways to counter for discipline bias, cultural variety, financial environment, response rate, institution typology, focus, age to a degree that, however transparent the approach is intended to be – its complexity will serve to cloud understanding and the time involved to retrieve and understand results may be off putting.

So the assumptions above seem flawed – it would be irresponsible of any ranking or evaluation to suggest that it is sufficiently complete to be the sole source of data for effective decision making – this increased complexity will promote this illusion rather than allay it and, frankly, the vast majority of people referring to existing rankings are shrewd enough to not take them as more than a single input to their decision making process.

I am, personally, looking forward to seeing what emerges from some of these new projects but in order to achieve some of their bold stated objectives, they are likely to have to sacrifice simplicity, which is not necessarily in the interests of the user.

Rankings coverage

It seems the next 12-18 months are going to be a busy time in the world of rankings and there has been some high profile coverage lately:

Rival rankers rush to market – http://www.theaustralian.com.au/higher-education/rival-rankers-rush-to-market/story-e6frgcjx-1225826091481

Rankled by rankings – http://chronicle.com/article/Rankled-by-Rankings/63786/

You think we’re rankings obsessed? - http://www.insidehighered.com/news/2010/02/01/rankings

The last article references the QS SAFE evaluation of national systems. Interestingly, the Cybermetrics team have adopted the QS SAFE methodology to calculate national standings drawing on data from their own rankings – http://www.webometrics.info/Distribution_by_Country.asp

All is not quiet…

Dear readers,

I must apologize for the silence for the last few months.

Most frequent readers of this blog will know that, the publishing arrangements for our rankings will be changing. In October, THE notified us and, on the same day, the world that they were no longer going to publish our rankings and would be doing something different.

We felt it best to let the initial news sink in before putting forward our position.

QS owns the intellectual property to the previous methodology and all previous data relating to the rankings that have been published in THE for the past six years. The QS World University Rankings will continue to be published in 2010, albeit through a number of new channels which we are working on. At present, there are no plans to alter the methodology, in fact it seems important to maintain some comparability in a time when a number of new and different interpretations are going to emerge. So in 2010, we are focused on improving our engagement with institutions, redesigning some of our data collection systems to be more user-friendly and intuitive, and our work in specific regional and discipline oriented contexts.

It has been extremely busy of late, and keeping the blog as up to date has been a clear challenge. I would welcome any contributions but we will try to keep things going a little more consistently in 2010.

QS Classifications

The THE – QS World University Rankings attract a great deal of interest and scrutiny each year, one piece of frequent feedback is the comparing “apples with oranges” observation. The simple fact is that the London School of Economics bears little resemblance to Harvard University in terms of funding, scale, location, mission, output or virtually any other aspect one may be called upon to consider – so how is it valid to include them both in the same ranking. They do, however, both aim to teach students and produce research and it has always been the assertion of QS and Times Higher Education that this ought to provide a sufficient basis for comparison.

In essence, it is a little like comparing sportspeople from different disciplines in a “World’s greatest sportsperson” or “World’s greatest Olympian” ranking which so frequently emerge. How is it possible to compare a swimmer with a rower with a boxer with a football player? Yet such comparisons have fuelled passionate conversation all over the world. The difference, perhaps, is that in that context those talking are aware of who represents what sport. That is where the classifications come in – they are a component appearing in the tables from 2009 that help the user distinguish the boxers from footballers, so to speak.

The Berlin Principles (a set of recommendations for the delivery of university rankings) assert that any comparative exercise ought to take into account the different typologies of its subject institutions, whilst an aggregate list will continue to be produced it will now feature labels so that institutions (and their stakeholders) of different types can easily understand their performance not only overall but also with respect to institutions of a similar nature.

Based very loosely on the Carnegie Classification of Institutions of Higher Education in the US, but operated on a much simpler basis, these classifications take into account three key aspects of each university to assign their label.

  1. Size – based on the (full time equivalent) size of the degree-seeking student body. Where an FTE number is not provided or available, one will be estimated based on common characteristics of other institutions in the country or region in question
  2. Subject Range – four categories based on the institution’s provision of programs in the five broad faculty areas used in the university rankings. Due to radically different publication habits and patterns in medicine, an additional category is added based on whether the subject institution has a medical school
  3. Research Activity Level – four levels of research activity evaluated based on the number of documents retrievable from Scopus in the five year period preceding the application of the classification. The thresholds required to reach the different levels are different dependent on the institutions pre-classification on aspects 1 and 2.

This will result in each subject institution being grouped under a simple alpha-numeric classification code (i.e. A1 or H3. Table 1 lays out the thresholds for the application of the classifications.

The intention is not to infer a hierarchy – the ranking exists for that purpose – A1 is not a fundamentally preferable classification to G3, but to qualify the subject institutions by broad type with a view to making ranking results more contextually relevant to their increasingly broad audience.

Table 1: Thresholds for application of QS Classifications

Large Medium-sized Small
>=12,000 FTE Students >=5,000 <12,000 FTE Students <5,000 FTE Students
Fully Comprehensive
Operational in all 5 faculty areas[2], has a medical school
Research Activity Level[2] A E I
1 Very High Research Activity 10,000 5,000 2,500
2 High Research Activity 3,000 1,500 750
3 Moderate Research Activity 500 250 100
4 Limited or No Research Activity 0 0 0
Comprehensive
Operational in all 5 faculty areas[1]
Research Activity Level[2] B F J
1 Very High Research Activity 5,000 2,500 1,250
2 High Research Activity 1,500 750 400
3 Moderate Research Activity 250 100 50
4 Limited or No Research Activity 0 0 0
Focused
Operational in 3 or 4 faculty areas[1]
Research Activity Level[2] C G K
1 Very High Research Activity 2,500 1,250 650
2 High Research Activity 750 400 200
3 Moderate Research Activity 100 50 50
4 Limited or No Research Activity 0 0 0
Specialist
Operational in 1 or 2 faculty areas[1]
Research Activity Level[2] D H L
1 Very High Research Activity 2 x mean for specialist areas 2 x mean for specialist areas 2 x mean for specialist areas
2 High Research Activity 1 x mean for specialist areas 1 x mean for specialist areas 1 x mean for specialist areas
3 Moderate Research Activity 0.5 x mean for specialist areas 0.5 x mean for specialist areas 0.5 x mean for specialist areas
4 Limited or No Research Activity 0 0 0

[1] Faculty areas are the 5 faculty areas covered by the THE – QS World University Rankings Academic Peer Review: Arts & Humanities; Engineering & Technology; Life Sciences & Medicine; Natural & Physical Sciences; Social Sciences

[2] Research activity levels are defined against thresholds in terms of number of papers identified in Scopus for a 5 year period

Examples
A1 = Large; Fully Comprehensive; Very High Research Activity (e.g. Harvard, Cambridge, NUS)
A2 = Large; Fully Comprehensive; High Research Activity (e.g. Auckland, University College Dublin)
G1 = Medium-sized; Focused; Very High Research Activity (e.g. Tokyo Institute of Technology)
H1 = Medium-sized; Specialist; Very High Research Activity (e.g. London School of Economics)

2009 THE – QS World University Rankings Complete

Apologies for being silent for so long. Not only have we been exceptionally busy compiling the latest version of the World University Rankings, but I am also pleased to announce that I have become a father for first time – further disrupting my plans to update frequently.

We have finished our final checking and analysis for the 2009 rankings and submitted the needful data to Times Higher Education for publication on 8th October – the Top 200 list will emerge on www.topuniversities.com on the 8th of October with the complete tables to follow on the 9th. What’s more, if all goes to plan, this year’s tables will be interactive, enabling users to add and remove columns, sort by different factors and compare institutions. Busy busy.

This year’s results will be the most stable yet, with the average change in position amongst the top 100 down to 7.4 places from last year’s 11.6 and across the top 500 an average shift of 25 places down from 31. Good news in general terms, then, but there are still some surprises, some interesting new entries, some regional shifts in influence and even changes in the top 10.